Project name: Selecting the Best Candidate for a Marketing Manager Position
Date: 11/20/2025 11:02:41 AM

TOPSIS as one of MCDM methods considers both the distance of each alternative from the positive ideal and the distance of each alternative from the negative ideal point. In other words, the best alternative should have the shortest distance from the positive ideal solution (PIS) and the longest distance from the negative ideal.

In this study there are 5 criteria and 4 alternatives that are ranked based on TOPSIS method. The following table describes the criteria

Characteristics of Criteria

name type weight
1Work ExperiencePositive0.3
2Communication SkillsPositive0.1
3Digital Marketing KnowledgePositive0.1
4Expected SalaryPositive0.3
5Team Management AbilityPositive0.2

The following table shows the decision matrix.

Decision Matrix

Work ExperienceCommunication SkillsDigital Marketing KnowledgeExpected SalaryTeam Management Ability
Candidate 114321
Candidate 274393
Candidate 327479
Candidate 438975

The Steps of the TOPSIS Method :

STEP 1: Normalize the decision-matrix.

The following formula can be used to normalize.

The following table shows the normalized matrix.

The normalized matrix

Work ExperienceCommunication SkillsDigital Marketing KnowledgeExpected SalaryTeam Management Ability
Candidate 10.1260.3320.280.1480.093
Candidate 20.8820.3320.280.6650.279
Candidate 30.2520.5810.3730.5170.836
Candidate 40.3780.6640.8390.5170.464

STEP 2: Calculate the weighted normalized decision matrix.

According to the following formula, the normalized matrix is multiplied by the weight of the criteria.

The following table shows the weighted normalized decision matrix.

The weighted normalized matrix

Work ExperienceCommunication SkillsDigital Marketing KnowledgeExpected SalaryTeam Management Ability
Candidate 10.0380.0330.0280.0440.019
Candidate 20.2650.0330.0280.20.056
Candidate 30.0760.0580.0370.1550.167
Candidate 40.1130.0660.0840.1550.093

STEP 3: Determine the positive ideal and negative ideal solutions.

The aim of the TOPSIS method is to calculate the degree of distance of each alternative from positive and negative ideals. Therefore, in this step, the positive and negative ideal solutions are determined according to the following formulas.

So that

where j1 and j2 denote the negative and positive criteria, respectively.

The following table shows both positive and negative ideal values.

The positive and negative ideal values

Positive ideal Negative ideal
Work Experience0.2650.038
Communication Skills0.0660.033
Digital Marketing Knowledge0.0840.028
Expected Salary0.20.044
Team Management Ability0.1670.019

STEP4: distance from the positive and negative ideal solutions

TOPSIS method ranks each alternative based on the relative closeness degree to the positive ideal and distance from the negative ideal. Therefore, in this step, the calculation of the distances between each alternative and the positive and negative ideal solutions is obtained by using the following formulas.

The following table shows the distance to the positive and negative ideal solutions.

Distance to positive and negative ideal points

Distance to positive ideal Distance to positive negative
Candidate 10.3190
Candidate 20.1290.277
Candidate 30.20.191
Candidate 40.1740.167

STEP 5: Calculate the relative closeness degree of alternatives to the ideal solution

In this step, the relative closeness degree of each alternative to the ideal solution is obtained by the following formula. If the relative closeness degree has value near to 1, it means that the alternative has shorter distance from the positive ideal solution and longer distance from the negative ideal solution.

The following table shows the relative closeness degree of each alternative to the ideal solution and its ranking.

The ci value and ranking

Ci rank
Candidate 103
Candidate 20.6821
Candidate 30.4892
Candidate 40.4892

The following figure shows the ci values.

The ci value